Hygea. Healthcare website + CRM from zero.
Overview. Led the UX and UI design of Hygea’s digital ecosystem from the ground up — the public-facing website and the internal CRM — with a cohesive, scalable design system tailored to healthcare operations.
Service discovery that converts
Architected the site from scratch — sitemap, page hierarchy and content flow — to support patient engagement, service discovery and lead generation. High-conversion templates for Home, Services, Locations and Contact emphasise accessibility, clarity and mobile responsiveness, inside a UI system built with HIPAA-aligned best practice, colour contrast and clear hierarchy.
Day-to-day workflows for every role
Designed a custom CRM to support patient management, appointment scheduling, billing and internal reporting. Stakeholder interviews defined the core roles — admin, front desk, care team — and mapped their daily tasks into intuitive workflows.
- Modular interfaces for patient data, communications and automated recurring tasks
- Scalable design system with reusable components, iconography and states
- Interactive prototypes and documentation supporting agile sprints
Outcome. Two products, one scalable system.
